Search Engine Marketing

search_enginessearch_iconAfter investing in your web space you cannot sit back hoping it will work for you. You need to employ Search Engine Marketing as competition in Google, Yahoo! and MSN has never been hotter. At Node Media we understand your needs and employ the perfectset of online marketing techniques that will enable your website to become more visible on the web and attract relevant traffic.

  • Search engine optimisation (SEO) and content
  • Articles, tools and link bait
  • Pay-per-click advertising
  • Social media marketing
  • Paid Inclusion into directories and websites

By applying the appropriate mix of SEM techniques, you will see a marked difference in the amount of relevant traffic your website attracts and the profile you have in the search engine results pages (SERPs) for specified keywords and key phrases.

Like other forms of marketing Search Engine Marketing works best when your objectives are clearly defined. Tell us what you want from your website and the visitors you attract. Then we profile potential customers and focus on the way they may interact with the web. This way, any technique we employ will be more focused to your target audience.

Competition can be a great thing but with increased consumer awareness and service / product availability smart thinking is needed. Everyone is clambering to be indexed by the search engines and itsnot only harder to compete in the page rankings (SERPs), but also to get found generally for generic search phrases.

That's why at Node media we believe a more rounded approach is required to attract relevant traffic through sources other than search engines. The more varied the approach of your online marketing, with your targeted and consistent message, the more likely your website will work harder for you in terms of delivering on key performance indicators.